A second Pro model in the more familiar 9.7-inch screen size followed in early 2016. iPad sales, while showing small signs of a revival in recent months, remain far below their peak from earlier in the decade, however. If iPad Pro comes close to being a laptop replacement, Apple -- and Tim Cook -- don't want to shut the door on the Mac yet. Cook has actively quashed rumors that the company will ever merge iOS and MacOS, and Senior VP Craig Federighi has likewise suggested that the Mac will never get a touchscreen.
Under Cook's reign, the Mac has seen a series of small improvements arguably more conservative than the upgrades to the iPhone, iPad and Apple translucent co-molded case for iphone xs max TV, The MacBook Pro got an iPhone-inspired high-res Retina display back in 2012, Its design has remain otherwise largely unchanged, except for the addition of a "Force Touch" (pressure sensitive) touchpad in 2015, The biggest all-new Mac of the Tim Cook era is the new MacBook, With a 12-inch screen and ultrathin design, the 2015 model redefined laptop sexiness, Windows competitors are finally catching up more than a year later..
The original 1998 "biondi blue" iMac was Steve Jobs' signature product following his triumphant return to Apple, helping the company reverse course from near bankruptcy and setting the stage for the iPod, iPhone and iPad that followed. Under Tim Cook, the flat-panel iMacs remain design marvels, with tapered flat screens that offer stunning 5K (5,120x2,880-pixel resolution) screens. Apple's workhorse desktop, the Mac Pro, got a cool design overhaul in 2013 after years of neglect. But that pricey cylinder has since been left untouched and un-upgraded, again provoking rumblings that Apple has abandoned Mac fans, especially at the high end, by leaving years-old computers in its product line. The fact that users can't swap new video cards into the Pro has further irked video professionals.
For years, many thought Tim Cook's first big Apple product would be an Apple television, But an Apple-branded panel translucent co-molded case for iphone xs max has never materialized, Instead, the company's video streaming box got a big upgrade in 2015, adding tons of apps, a touchpad remote with Siri voice compatibility, and a decent (and growing) slate of casual games, And while Apple has continually updated the box's software since release, the other big rumor -- a "skinny bundle" of channels that would challenge traditional cable subscriptions -- appears to be going nowhere fast..
Apple's 2014 acquisition of Beats for $3 billion was the company's largest ever. With it, Tim Cook got one of the world's top headphone brands with strong appeal to the all-important millennial market. It's also said to be the top-selling wireless headphone brand -- which is why you can bet on new Beats headphones being introduced alongside the iPhone 7, which is strongly rumored to have no 3.5mm headphone jack. The Beats acquisition also allowed Tim Cook to double down on Apple's iTunes legacy with Apple Music, its first streaming music-subscription service. The service has seen strong user growth in its first year in its quest to take down industry leader Spotify, but the app's confusing design has heralded a chorus of complaints that Apple has lost the vaunted software design mojo it had under Steve Jobs. A complete design overhaul (shown here) should help temper that criticism when it rolls out alongside iOS 10 in September.
